Captain Morgan

Got a Little Captain in You" campaign and an online contest created a ton of content to get 16 year-old boys excited to drink rum and coke. So excited, in fact, Captain Morgan took it a step further and responsibly put the drink in a can. 

:30 TV, The Four Guys

:15 TV, Captain in a Can

:30 TV, Text Message

:30 TV, Captain Pose off contest launch
Activation for fans to submit their own captian poses for a chance to win a massive prize.

AIR SUPPLIES

A series of rapid-launch ad campaigns built to test product virality in the real world. Each concept ran with paid media, a dedicated website, and live audience engagement, turning the campaigns into digital focus groups. The top-performing product will move into official launch this September.

The debut campaign, Softer Than, introduced an ultra-luxe slipper designed around pure comfort.

Total production time: 5 hours

'Crème Yourself'—a playful, tongue-in-cheek campaign to introduce Air Supply’s premium body lotion in style.

Total Production Time: 12 hours

Finally, our ad for Air Supply’s Mousing Hand Soap—luxuriously soft, like washing with clouds.

Total Production Time: 8 hours

PEPTOCOPTER

Pepto-Copter was a digital campaign for Pepto-Bismol To-Go, built around a simple idea: relief can find you anywhere. In the hero film, a tiny pink copter drops pocket-sized Pepto tabs to overindulged travelers, turning stomach trouble into a surreal rescue mission.

CLIO Silver. Rival IQ ranked Symptom Traveler among the Top 5 Most Branded YouTube Videos of All Time.

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Peptocopter Cheeseballs
:15 Broadcast National Campaign

IRL Peptocopter Activation
Concept for SXSW food truck area activation

Peptocopter Quirky Turkey
:15 Broadcast National Campaign

 

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LAYLIFE

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2020-2022

I founded LayLife to turn a basic everyday object — the beach towel — into something more sculptural, functional, and memorable while helping the animals that shaped them. The first collection featured oversized 100% cotton towels and spreads cut into animal silhouettes, beginning with the Tiger, Eagle, and Octopus.

I developed the concept, product line, branding, ecommerce presence, sourcing, and outreach myself. The initial run of 3,000 units sold out in under a year with zero paid advertising, driven entirely through Etsy, Amazon, cold outreach, and word of mouth.

The project earned a 4.7-star Etsy average across 42 public reviews, with customers responding to the originality, scale, quality, and giftability of the pieces. A portion of sales also supported animal-focused causes, tying each product back to the creature that inspired it.

A digital dashboard showing sales and customer reviews. Units sold: 3,000 for tiger, eagle, octopus. Sell-through status: Sold out in less than 1 year. Ad spend: $0. No paid media. Etsy rating: 4.7 stars. Public reviews: 142 positive.
A woman on a beach holding an animal-shaped towel with an orange and white swirl pattern.
Person standing on a sandy beach holding a large orange narwhal-shaped towel with swirling patterns.
A woman in a swimsuit standing on a beach holding a large orange octopus-shaped towel in front of a ping pong table with a cloudy sky.
Photograph of a person lying on a grassy field with an animal-shaped towel, a guitar, and other items around them.
A person lying on a tiger-shaped animal print towel on a green lawn.
A woman on a sandy beach standing next to a table with an animal-shaped cotton towel throw, resembling an octopus with orange, white, and black swirling patterns, under a partly cloudy sky.
Image of a woman standing on a beach next to a large orange octopus-shaped towel with white and black accents, on a drying rack, under a cloudy sky.
A woman in a swimsuit standing on the beach next to a colorful octopus-shaped towel with an ocean background.
Product review for a cotton animal-shaped towel with a tie-dye octopus design, shown in a beach setting.
A woman in a bikini stands on the beach holding an orange octopus-shaped towel, with clear skies and sand in the background.
A woman standing on a beach holding an octopus-shaped towel that is orange and white with swirl patterns, next to a white table, during daytime with a cloudy sky.
Three people sitting on the beach wrapped in colorful blankets, facing away from the camera, near a small fire with ocean waves in the background, with the words "Loki Book" overlaid.
The word "Octopus" written in black script on a white background.
A collection of photos featuring a large, colorful octopus-patterned blanket. The blanket appears in various settings, such as a beach, a park, and indoors. Some photos include people, notably a woman wrapped in the blanket and others lying on it out
Collage of four images: a cute puppy sitting on a bed with a colorful blanket nearby, a person standing barefoot on a vibrant orange and yellow patterned rug in a bright room, a woman sitting on a sandy outdoor area with a scarf around her, and a gro
The word "Eagle" handwritten in black cursive text on a plain white background.
A large eagle-themed blanket with detailed eagle artwork, shown in various settings including outdoors on the beach and grass, on a bed indoors, and being used by groups of people outdoors.
A collage of images featuring a woman, a dog, a woman at the beach, a girl on a blanket, a wall with a mural of an eagle, and a close-up of a blanket with eagle-themed tags.
The word "Tiger" written in black cursive font on a light-colored background.
Collage of people enjoying various activities: a woman sitting on a bed at home, a person sitting on a beach with a tiger blanket, two people in warm clothing talking outdoors, a woman playing with a fire, a person walking on the beach with a tiger b
A collection of tiger-themed items including a blanket with tiger and eagle designs, a person lying on a blanket with a tiger print, a young man sitting on the sand with a tiger blanket, a tiger blanket with a tag, a woman wearing a tiger skirt, a ti

Leave Behind / Outreach Deck

Three children holding large, colorful animal cutouts in front of a large Sign that says "Lajulie" on a beach or sandy area with grass and blue sky.
Contact information card featuring a colorful watercolor octopus in the background. It displays a cell phone number, email, website, and Instagram handle for LayLife Towel.
Watercolor style illustration of a bumblebee on a yellow and black striped flower or plant, with the text 'A&C MERCH' next to it.
A watercolor-style illustration of a butterfly with spread wings at the top. Below it is the title 'Table of Contents' in large, bold text, and a list of topics with numbered items including Cover, Contact, Intro, TOC, About, Idea, Details, Thank You
A digital collage featuring an inspiring about me statement by Garret Kane Dafferner with a background of an American flag towel, an eagle, an owl, a tiger, and a young man dressed as a safari explorer.
Text that reads 'The Idea' in black, handwritten style font on a light beige background.
A woman in a bikini stands next to a bench on the beach, with a clouded sky in the background. A colorful octopus-shaped towel hangs over the bench, and a sign with the text "LayLife, animal-shaped towels that give back to the animals who helped shap
Stacked colorful, thick, oversized fabric blankets or towels on a surface with tags attached, and a background of watercolor-style green and purple hues. Text on the right side reads, "Extra thick, oversized, and made from 100% sustainable cotton."
A young person sitting on a wooden bench, wrapped in a yellow and black striped blanket, outdoors among weathered wood and a rough wall background. The text on the right side says "Dry off,"
Decorative indoor corner with a large eagle wall art, a black planter with a tall green plant, a floral pillow, a yellow ottoman, and a dark curtain beside a window with sheer curtains.
A group of four people having a picnic in a green orchard, sitting on blankets around a small table with food and drinks, with string lights hanging in the trees. Text on the right reads 'Host a kickass picnic.'
A man and woman sitting on a beach blanket on a sandy beach, smiling at each other, with a wooden fence and grassy dunes in the background.
A collection of various animals including a gorilla, parrot, owl, dog, cat, snake, rabbit, and many others in a watercolor art style with the text "All while helping these guys" at the top.
A woman standing outdoors holding a large eagle-shaped fabric with outstretched wings and an eagle's face, with clear sky and some greenery in the background.
Text on a beige background that reads "The Deets" in handwritten style font.
A group of three women in swimsuits relaxing on a swan-shaped chair surrounded by various animal-shaped masks and stuffed animal heads, with a message about research and animal shapes.
Watercolor illustration of an elephant and a turtle with text about new species in development.
A chart showing MSRPs for various material specifications and quantities, with a humorous image of a baboon in the bottom left corner.
Art installation with colorful dragon and tiger sculptures mounted on a large stone, displayed in front of a brick arch window in an indoor space with plants and shelves.
Three women sunbathing on the beach under colorful beach towels with a large eagle graphic and the words "Thank You!" overlaid on the image.
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TRI-HONDA

Created for the 61-dealer Tri-State Honda network, this year-long integrated campaign ran across TV, radio, and in-dealership media throughout the New York Tri-State area. Built around the region’s endless personalities, the work turned local attitude into a flexible platform for showcasing Honda’s feature lineup — delivering an estimated 250M+ regional impressions across broadcast, audio, and retail touchpoints.

:30 Tri-state Broadcast spots

This was an extra series of VO driven car feature ads.

X-BITE

Logo for X-Bite with a red circle containing a white 'X' and small graphic representations of insects, accompanied by the text 'X-BITE' and the slogan 'Don't itch it. X it.'

2015-Present

Three friends, one strange idea, and an Indiegogo video we produced in-house for under $2K — complete with a bear and a scientist. After years of development, patent work, prototypes, lawyers, meetings, and endless group chats, X-Bite became a fully USPTO-patented invention, the #1-selling SKU in its category, and ultimately landed a licensing deal with Adventure Ready Brands / Tender Corporation. Today, X-Bite with XTech is sold nationally through major retailers including Walmart, CVS, Walgreens, and more.

:90 Hero Video for web

HOW IT WORKS

First, a patented "X" tip applicator is pressed into the bite - a scientifically proven method that displaces and weakens the potency of the insect's saliva.

First, a patented "X" tip applicator is pressed into the bite - a scientifically proven method that displaces and weakens the potency of the insect's saliva.

Simultaneously, a powerful antihistamine ointment is applied through the tip directly onto the bite, providing relief and speeding the healing process.

Simultaneously, a powerful antihistamine ointment is applied through the tip directly onto the bite, providing relief and speeding the healing process.

Infographic for X BITE bug bite relief product showing its packaging, application process with four steps, and features such as targeting itchiness, reducing swelling, and being designed for outdoor use.
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BMW

At KBS, I worked across a wide range of BMW campaign work spanning billboards, print, digital, social, and direct marketing. The challenge was to bring BMW’s performance, design, and premium brand language to life across every format — from high-impact outdoor placements to more targeted digital and direct-response executions. Each piece had to feel unmistakably BMW: clean, confident, precise, and built around the feeling that makes the brand iconic — the drive.

BIilboards / Direct Mail / Social / OOH

Various BMW advertisements and promotional materials showcase a red BMW 3 Series car. The images include outdoor billboards, a brochure, and social media posts highlighting the car's features, performance, and efficiency, with slogans like 'Less is More,' 'Entertainment Better,' 'More Power Less Waste,' and 'Performance Beautifully Refined.' There are also close-up views of the car's interior and engine, emphasizing innovation and refinement.

Print Ads

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Three images of a BMW advertisement for the all-new 3 Series. The first shows the billboard against a city skyline at sunset. The second displays the open magazine with the same car advertisement. The third depicts a person peeling back a protective sheet from a printed advertisement of the car, with a TV remote and other items on a wooden surface.

:60 Radio spots
Using a free online robot voice changer, we made a series of radio ads for the BMW 3 Series that showcased its ConnectedDrive features in a completely ridiculous — and somehow very effective — way. To this day, I’m weirdly proud of these spots.

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A collage of images showcasing a red BMW car from different angles, including the front, rear, and side views, along with an image of the BMW engine and a cityscape background. The advertisement highlights the BMW 3 Series, emphasizing fuel efficiency and dynamic performance.

Banners ads

Banners

A BMW car parked in a parking lot with its doors open, showcasing the interior and dashboard. The advertisement promotes the BMW ConnectedDrive application for entertainment and connectivity features, with additional close-up images of the steering wheel, center console, and in-car technology. There's also a BMW logo, an Olympics logo, and a USA flag at the bottom.

BIilboards / Direct Mail

SIMPLY ORANGE

Gotham to Grove brought Simply Orange’s fresh, sunlit world into the middle of New York winter. Across cinemagraphs, animated banners, and carousel ads, orange groves overtook iconic NYC landmarks — bridges, skyscrapers, courtyards, and commuter corridors.

The idea also extended into a sensory street activation: a glowing Simply Orange vending machine that gave away free bottles, then filled the surrounding space with projected leaves, citrus scent, warmth, and golden light.

PRE AI Cinemagraphs for social media and paid

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World Baseball Classic
(WBC)

A three-ad print campaign created for Grey’s World Baseball Classic pitch, built entirely in Cinema 4D and Photoshop. The campaign won the business and later ran internationally. Each execution visualizes the idea that behind every hit, throw, and play is an entire nation. The players are shown as conduits for their countries, with the full force of their culture, landscape, symbols, and spirit pulled into the action itself. Japan, Venezuela, and the United States each come alive through iconic national imagery that surges through every movement, turning individual athletic performance into an expression of collective identity. The result was a visually dense, high-energy campaign that framed the tournament not just as baseball, but as national pride in motion.

Original Prints that won the new business

A baseball player in US national team uniform running with a background of stars, American flag, and iconic images like the Statue of Liberty. Includes text: "I am not Derek Jeter. I am America." and the World Baseball Classic logo.

Magazine Print

Fans entering a stadium decorated with large banners celebrating the Puerto Rican and Venezuelan baseball teams during sunset.
Venezuelan baseball player in uniform throws a ball with surreal and colorful background elements featuring a parrot, fish, water splashes, and a cityscape. Text mentions Venezuela and a logo for the World Baseball Classic.

Social Posts

Magazine open to a baseball ad featuring a player in action against a backdrop of fireworks, an eagle, and an American flag, with the slogan "I am not Derek Jeter. I am America."
A baseball player in uniform holding a bat, surrounded by traditional Japanese elements such as cherry blossoms, fishing fish, bamboo, paper lanterns, and a Japanese building, with the text 'I am not Ichiro Suzuki. I am Japan.' and the World Baseball Classic logo.

Stadium Banners

Three smartphones displaying promotional images for baseball with colorful backgrounds featuring athletes in action and the World Baseball Classic logo.

Select Design

Ad Age Cover Contest

This cover won the Ad Age Cover Contest and was featured as a massive billboard on Boulevard de la Croisette during Cannes Lions. A second concept from the series, built from mixed cultural monuments and global iconography, also took second place. The win led to an invitation to Cannes, where we gave a talk, hosted an event, and saw the work installed at the center of the festival.

Winning cover

A world map composed of numerous gear and cogwheel illustrations in shades of yellow, orange, and white on a textured, dark background, with the text 'Advertising Age' at the top and 'The Global Issue' at the bottom.
Magazine stand outdoors featuring issues of 'Advertising Age' with a world map design, 'Vogue' with a woman on the cover, 'GQ' with a man, 'Harvard Business Review,' 'Monocle,' and 'Barbar' magazines, with city buildings and trees in the background.

According to Adage, I also won second with this one.

A surreal image combining the Statue of Liberty with architectural and cultural elements from around the world, including the Leaning Tower of Pisa, Big Ben, and the Eiffel Tower, set against a cloudy sky with birds flying.
A busy coastal promenade with palm trees, advertising banners for Cannes Lions, white tents, and people walking. The backdrop includes white buildings and a clear blue sky.

Dannes Lions

A parody award made for Director Dan Sheppard’s independent creative show, Dannes Lions.

Instead of making a standard trophy, I sculpted a custom lion in ZBrush with Dan’s actual face worked into the form, turning the Cannes Lions icon into something more personal, ridiculous, and weirdly prestigious. The final pieces were 3D printed, finished in faux gold plating, boxed, and shipped to winners as real physical awards.

What started as a joke became a fully produced object: part sculpture, part branding system, part industry prank. A fake award that felt just real enough to make people want one.

Collection of promotional images for a TV show or series called "Music in the Kitchen." The images feature a logo with a fork and kitchen utensils, a cozy kitchen set with a TV displaying the logo, a close-up of the logo on a wooden cutting board, and a chef's apron with the logo. The scenes highlight food, music, and kitchen elements, with text mentioning "Where great music meets good food," "Good food. Great music. Unforgettable nights," and "New series coming soon."

KaBOOM! Young Lions Submission

A Young Lions print submission for KaBOOM!, a nonprofit focused on creating safe places for kids to play in underserved urban communities.

The idea was to turn the city itself into the message. I built the image by painstakingly collaging satellite screenshots from Google Maps, carving parks, playgrounds, fields, streets, and empty urban lots into the headline: Give kids a place to play.

The final piece was produced as an ultra-high-resolution six-foot print, designed to reward both a quick read from across the room and a closer inspection of the construction. From a distance, it worked as a simple headline. Up close, it revealed the labor behind it: hundreds of map fragments rebuilt into one impossible city made entirely for play.

We didn’t win, but the piece placed, and it remains one of my favorite examples of turning a media constraint into the idea itself.

Music in the Kitchen

Logo and identity work for a pilot concept built around the connection between food and music.

The show paired original songs with original dishes, turning each episode into a kind of creative jam session between the kitchen and the studio. I designed the title treatment around that same idea, blending a fork and guitar into one simple mark.

The result was a dimensional logo that felt both culinary and musical, with enough polish to work as a show title, trailer card, set graphic, merch, and pitch material. It was a small identity project, but the visual idea carried the whole concept instantly: sound, taste, and craft coming together in one mark.

Aerial view of Downtown Orlando, Florida, with large green spaces spelling out "ORLANDO" and "VEY" across the city, along with surrounding buildings, a river, and a beach area at the bottom.
Collage of branding and packaging materials for Jellyfish Swimwear. The images include a close-up of a blue fabric with the Jellyfish logo, a necklace with the Jellyfish logo on a shell, a brochure with the Jellyfish logo on a sandy surface, and shopping bags with the Jellyfish logo along with tissue paper and tags.

Jellyfish Swimwear

Hand-drawn logo and identity work for Jellyfish Swimwear, a women’s swimwear concept designed around subtle built-in lift.

The product used thin silicone padding in the bust and seat to shape the body without making the suit feel bulky or obvious. I wanted the identity to feel just as fluid: elegant, minimal, and a little sensual without being too polished or generic.

The logo was drawn entirely by hand, with the wordmark forming the body of a jellyfish. The top stroke becomes the bell, while the long descending flourish acts like a trailing tentacle. It gave the brand a mark that could live on the suits themselves, packaging, jewelry, tags, and printed collateral.

A simple piece of lettering became the whole system: ocean-inspired, feminine, and built around the same idea as the product itself — natural shape, subtle lift, and movement.

Branding and signage materials for a restaurant named DOPA, including logo, menu, business cards, a chalkboard sign outside, and branded coasters and napkins, all featuring a minimalist circular logo design.

DOPA

Identity and collateral for DOPA, an Asian restaurant and cocktail bar built around balance.

The mark was designed by layering the letters D O P A into a single circular symbol. Together, the forms create a subtle yin-yang, tying the name directly to the restaurant’s core idea: balance in food, drink, flavor, and atmosphere.

That system carried across the full restaurant identity, from menus and business cards to signage, coasters, chopstick sleeves, and exterior boards. The palette stayed restrained: black, charcoal, warm wood, and off-white, giving the brand a quiet, elevated feel without losing the warmth of the restaurant.

A simple monogram became the entire visual language: elegant, minimal, and conceptually tied to the experience of Asian cooking and crafted cocktails.

A gold lion head trophy with a circular background and a lion's body, displayed in various stages of presentation, including inside a box and being admired by people in a room.