CHECKIT :2024-2026

Don’t trust the label, Checkit.

AI production context: Midjourney v6/v6.1, Runway Gen-3, Kling 2.5-era video tools

Checkit is an AI-powered shopping assistant that recognizes products instantly through your camera — no barcode required. Just point your phone at an item on the shelf and Checkit identifies it in under a second, then explains what’s really inside.

The app flags allergens, additives, toxins, labor concerns, and environmental issues, helping shoppers make safer, smarter choices in real time. Our work included brand, product, launch, and growth creative as the platform evolved from Ecolink into Checkit.

Built to make better buying decisions instant, intuitive, and scalable.

Apple logo and text 'Download on the App Store' on a black background.
A business infographic displaying company statistics for Ecospien, a brand under the product Checkit in 2025. It shows over 400,000 active users, more than 10 million products analyzed, $1.5 million raised from investors, and over 1 million followers on social media.

THE APP

From scan to clarity in seconds.

Checkit uses Al vision to recognize any product instantly through the camera, with no barcode required, then translates ingredients, allergens, additives, toxins, labor, and environmental data into clear guidance.

1)

Hold up your camera and instantly identify any product, no barcode required.
Mobile app screen showing a bag of Herr's fire roasted street corn popcorn in augmented reality, with nutritional labels and alerts for high salt and gluten content, and navigation icons at the bottom.

2)

Set your preferences for health, environment, diet, and more.
Mobile app screen titled 'Manage vibe' with options for creating a 'Clean eating' group, including tags like 'High protein,' 'Nut-free,' and 'Low sugar,' and rules for nutritious, low additives, and low processing foods.

3)

Put in deal breakers to flag hidden allergens and chemicals in seconds.
Mobile app screen showing options to set dietary dealbreakers, including 'Peanut-free' and 'Shellfish-free', with rules for peanut-free and low tyramine diets.

4)

Save a safe list, build a to-go list and rescan in seconds from anywhere.
Smartphone screen displaying a shopping list titled '4 top picks,' including various snack items with labels indicating attributes such as 'Natural,' 'Nutritious,' 'Low fat,' and warning icons for salt, fat, and sugar content.

THE CREATIVE

Launch creative built for every feed.

We built a scalable launch system across horizontal and vertical formats to meet shoppers where they discover and decide, every ad was build for speed in AI, usually taking no more than one working day - generate, edit, ship.

Check it with Checkit :35
Jumping on to the AI talking head craze we made this fun adaptation in under 5 hours.

Select Vertical Creatives :5-20
Selected vertical creatives showcasing a range of techniques, styles and tones.

Hidden Dangers :30
Using AI we changed the danger behind these famous scary scenes..

Static / Paid media

Checkit Demo :35
A product breakdown / intro, hero style video for showcasing and meetings.

:30 Impact Zoom
Video that shows you what’s really behind the things you buy

Two people standing in a bakery or grocery store, smiling and looking at a phone. One person is holding a gluten-free product. The image promotes gluten-free scanning to identify hidden gluten, with text emphasizing no barcode needed.
A bread baguette dressed as a detective with a trench coat, hat, magnifying glass, and pipe, with scattered bread crumbs around it, set against a white wooden background.
Baby lying on a white fluffy rug, surrounded by baby formula bottles and containers, with a person holding a smartphone displaying the checkit app, promoting quick baby-safe shopping and allergen checking.
A crab-shaped dish made from a round bread or pastry, with crab claws and a shell, decorated with black olives for eyes and served on a white plate with leafy greens, cherry tomatoes, lemon slices, and onion slices. A hand is holding a smartphone dis
Person using a smartphone to scan snack packages on kitchen table for checkmark verification, with various snack bars and chips visible.
A woman using a smartphone with the Checkit app to scan a pink frosted donut with sprinkles inside a white box. The image promotes gluten-free verification with the message: 'Gluten-Free Doesn’t Mean Zero Gluten. Scan it. Spot hidden gluten in second

Ecolink & the $MEGA Token

Before Checkit, there was Ecolink: an earlier version of the app focused on both health risks and environmental impact in everyday products.

To grow awareness, we explored a Web3 reward layer built around $MEGA — short for Make Earth Great Again — designed to incentivize product scans, claim verification, data contribution, and sharing. More than 1 million tokens were launched and airdropped globally, though they were never fully activated inside the app.

The name was a deliberate cultural provocation for the crypto audience of the moment, not a political endorsement. The work ultimately helped shape Checkit’s brand, product thinking, mascot system, and consumer engagement strategy.

Launch Teaser :15
Simple launch video created in under 3 hours.

A whale breaching water wearing a red cap with the word 'MEGA' in white letters, with a background of blue sky and ocean, and text that says '$MEGA' and 'MAKE EARTH GREAT AGAIN'.

Twitter/X content

MEGA :30
Hype video for building momentum around the $MEGA universe.

How to Participate :20
Instructional vingettes explaining how to particpate in airdrop. Created in 1 day.

← Back to Feautred Projects

World War K :45
Content for Token to build up the mascot, created in 2 days.

A bear mascot playing an electric guitar on stage with colorful lights, and the text 'Mega Quests Are Live' and 'Make Earth Great Again' displayed above and below.
A digitally created image of Donald Trump and Elon Musk sitting beside a koala in a lush forest, all wearing red hats with the word "MEGA" on them. The scene includes a waterfall in the background and a pile of gold coins in the foreground, with large white text overlay reading "MAKE EARL GREAT AGAIN" and "$MEGA."
Three people dressed as political figures on a large fish with gold coins, by the ocean, with waves and clouds in the background, holding national flags, with overlay text about socialism and making Earth great again.

Before Checkit, There Was Ecolink

Before Checkit became an AR/AI real-time product scanner, it began as Ecolink: an AI-powered app built to help people find the truth behind the brands they buy from.

Ecolink used LLMs to analyze products and brand claims, while also onboarding companies into an “Ecosapiens Verified” program — essentially an Energy Star for sustainable brands. Within the first month, 40+ brands joined.

To celebrate the launch, we created a bold Times Square campaign that placed verified products at the center of one of the world’s most iconic stages.

Infographic showing social media stats with four sections: 1 million+ social media followers, 240,000+ trees planted, 400,000+ users, and 1 million+ digital tokens issued.

Rosey Soil / Peatland Bog Project

Rosy Soil creates eco-friendly gardening products designed to support healthier soil and a healthier planet. As part of Ecolink, we helped turn their physical packaging into an interactive climate experience.

By scanning a QR code on a Rosy Soil bag, customers could learn about peatland restoration, download a small piece of digital bog-inspired artwork, and unlock a real-world environmental action. Each digital collectible helped protect 10 square feet of peatland bog, connecting a simple product scan to measurable climate impact.

The activation transformed sustainable packaging into a bridge between education, digital ownership, and real restoration — helping customers see exactly how their purchase supported the Peatland Bog Project, which has sequestered over 100 tons of carbon so far.

Smartphone screen displaying the EcoLink app with a background of a lush green forest, showing a plant identification feature with a blurred plant image and a 'Tap to Plant' button.
Pink bag of Rosy Soil seedling mix with green and yellow leaves graphic, placed on a dark green background.