CHECKIT :2024-2026
Don’t trust the label, Checkit.
AI production context: Midjourney v6/v6.1, Runway Gen-3, Kling 2.5-era video tools
Checkit is an AI-powered shopping assistant that recognizes products instantly through your camera — no barcode required. Just point your phone at an item on the shelf and Checkit identifies it in under a second, then explains what’s really inside.
The app flags allergens, additives, toxins, labor concerns, and environmental issues, helping shoppers make safer, smarter choices in real time. Our work included brand, product, launch, and growth creative as the platform evolved from Ecolink into Checkit.
Built to make better buying decisions instant, intuitive, and scalable.
THE APP
From scan to clarity in seconds.
Checkit uses Al vision to recognize any product instantly through the camera, with no barcode required, then translates ingredients, allergens, additives, toxins, labor, and environmental data into clear guidance.
1)
Hold up your camera and instantly identify any product, no barcode required.
2)
Set your preferences for health, environment, diet, and more.
3)
Put in deal breakers to flag hidden allergens and chemicals in seconds.
4)
Save a safe list, build a to-go list and rescan in seconds from anywhere.
THE CREATIVE
Launch creative built for every feed.
We built a scalable launch system across horizontal and vertical formats to meet shoppers where they discover and decide, every ad was build for speed in AI, usually taking no more than one working day - generate, edit, ship.
Check it with Checkit :35
Jumping on to the AI talking head craze we made this fun adaptation in under 5 hours.
Select Vertical Creatives :5-20
Selected vertical creatives showcasing a range of techniques, styles and tones.
Hidden Dangers :30
Using AI we changed the danger behind these famous scary scenes..
Static / Paid media
Checkit Demo :35
A product breakdown / intro, hero style video for showcasing and meetings.
:30 Impact Zoom
Video that shows you what’s really behind the things you buy
Ecolink & the $MEGA Token
Before Checkit, there was Ecolink: an earlier version of the app focused on both health risks and environmental impact in everyday products.
To grow awareness, we explored a Web3 reward layer built around $MEGA — short for Make Earth Great Again — designed to incentivize product scans, claim verification, data contribution, and sharing. More than 1 million tokens were launched and airdropped globally, though they were never fully activated inside the app.
The name was a deliberate cultural provocation for the crypto audience of the moment, not a political endorsement. The work ultimately helped shape Checkit’s brand, product thinking, mascot system, and consumer engagement strategy.
Launch Teaser :15
Simple launch video created in under 3 hours.
Twitter/X content
MEGA :30
Hype video for building momentum around the $MEGA universe.
How to Participate :20
Instructional vingettes explaining how to particpate in airdrop. Created in 1 day.
World War K :45
Content for Token to build up the mascot, created in 2 days.
