Pharma / Healthcare
Selected healthcare, pharma, OTC, and regulated-category work.
I’ve spent years working across pharma, healthcare, OTC, wellness, and other regulated categories, including approximately three years at McCann Health and creative involvement across 50+ healthcare and pharmaceutical brands.
Much of this work lives where pharma creative often lives: in pitch decks, campaign concepts, launch thinking, HCP and patient ideas, conference/event concepts, and select produced executions.
This section collects a few examples of that work — concepts, systems, and produced pieces built to make complex healthcare information feel clear, visual, human, and persuasive - and a few that were fully produced.
TREMFYA
Tremfya TV
2020-2022
Concepts, campaign platforms, social, digital, activation
Psoriatic arthritis is a chronic inflammatory condition that can affect the skin, joints, movement, confidence, and everyday life. The treatment story was about more than symptom control — it was about helping patients imagine a longer-term future with more movement, visibility, and momentum.
The creative challenge was to translate a dense medical story into something human, social, and emotionally easy to understand. We explored campaign ideas that made PsA feel visible: the weight of the disease, the stigma of showing it, the courage of sharing it, and the idea of giving your future self a better chance.
Tremfya — “What’s Possible” Campaign
:45 Broadcast / Digital Spot
Tremfya — “What’s Possible” Campaign
:45 Broadcast / Digital Spot
Tremfya — “What’s Possible” Campaign
:45 Broadcast / Digital Spot
Tremfya Activations
2020-2022
Concepts, campaign platforms, social, digital, activation
Psoriatic arthritis is a chronic inflammatory condition that can affect the skin, joints, movement, confidence, and everyday life. The treatment story was about more than symptom control — it was about helping patients imagine a longer-term future with more movement, visibility, and momentum.
The creative challenge was to translate a dense medical story into something human, social, and emotionally easy to understand. We explored campaign ideas that made PsA feel visible: the weight of the disease, the stigma of showing it, the courage of sharing it, and the idea of giving your future self a better chance.
Share Yourself With the World
Presented Concept / Experiential Activation
PsA is often invisible to people who do not live with it.
This activation made the disease physical by inviting passersby to try everyday tasks while wearing weighted or mobility-limiting gear. The goal was simple: turn clinical understanding into real empathy by letting people feel how much effort ordinary movement can take.
Presented Concept / Social + OOH Campaign System
PsA can affect how people move, feel, and show up in the world, but much of that experience is either hidden or misunderstood. This concept reframed visibility as momentum, encouraging patients to share their symptoms, stories, progress, and confidence without apology.
Built as a mobile-first campaign system, the idea imagined patient stories living across phones, social feeds, outdoor, posters, and public spaces — turning a private disease experience into something more visible, communal, and culturally legible.
Share How it Feels
Presented Concept / Patient Support + Service Activation
This concept turned Tremfya’s “protector” language into a more tangible patient support idea.
The Tremfya Knights were imagined as a branded care team that could help people navigate appointments, insurance questions, treatment logistics, and everyday challenges — extending the brand beyond medication and into something more human, practical, and supportive.
Tremfya Knights
Breztree
BREZTRI / COPD HCP Campaign Explorations
2020-2021
Presented HCP campaign, branded platform, print, and activation ideas
COPD is a chronic, progressive lung disease where exacerbations can accelerate decline, yet physicians often wait for dramatic worsening before escalating treatment. The brief challenged us to shift HCPs from a reactive symptom-management mindset to a more proactive prevention mindset.
These concepts explored different ways to make BREZTRI feel like the meaningful choice in COPD care: protecting patients earlier, preventing future loss, and showing that treatment decisions today can change what patients are able to do tomorrow.
The work ranged from branded HCP campaign platforms and patient-centered visual systems to more experiential ideas, including art, environmental activations, and “real patient” executions designed to break out of the expected COPD category language. These were presented as concept explorations, not final produced executions.
Exposure
Presented Concept / HCP Campaign + Convention Activation
This concept explored protection through a more unexpected and emotional lens: treating the lungs as something precious, personal, and worth preserving. Rather than leaning only on clinical language, it gave BREZTRI a more distinctive role by turning lung protection into a visual idea with cultural and experiential potential.
The system was imagined as a campaign that could live across print, environmental graphics, and convention activations, including curated art-inspired displays and patient-created or patient-inspired lung imagery. It helped position BREZTRI as both scientifically serious and creatively differentiated within a crowded category.
Presented Concept / Print + Interactive OOH + Social Campaign
This concept translated BREZTRI’s all-in-one benefit into something more human: the ability to keep being all the versions of yourself that matter. A single patient stood at the center, surrounded by layered exposures of the same person moving through everyday life — walking the dog, traveling, cooking, exercising, spending time with family — turning treatment benefit into a fuller picture of what patients want to preserve.
The idea was designed to work as a clean visual system across print, social, and interactive out-of-home. In the digital activation, passersby would step in front of a screen and see themselves reflected back as multiple possible versions of their own lives, reinforcing the message that better COPD treatment can help patients hold onto more of who they are.
The Art of Protection
Presented Concept / HCP Print + Convention Visual System
COPD can quietly narrow a patient’s world over time, so this concept focused on what effective treatment helps preserve: possibility, movement, and quality of life. The idea reframed BREZTRI not just as symptom management, but as a way to help patients hold onto the life they still want to live.
Visually, the campaign used layered, double-exposure-style imagery to connect breathing with freedom, landscape, and aspiration. It was designed to work as a polished HCP print system and extend naturally into large-scale convention graphics, booth walls, and branded environments.
Breath of Life
Stelara
Stelara
2017-2018
Presented HCP campaign, branded platform, print, and activation ideas
COPD is a chronic, progressive lung disease where exacerbations can accelerate decline, yet physicians often wait for dramatic worsening before escalating treatment. The brief challenged us to shift HCPs from a reactive symptom-management mindset to a more proactive prevention mindset.
These concepts explored different ways to make BREZTRI feel like the meaningful choice in COPD care: protecting patients earlier, preventing future loss, and showing that treatment decisions today can change what patients are able to do tomorrow.
The work ranged from branded HCP campaign platforms and patient-centered visual systems to more experiential ideas, including art, environmental activations, and “real patient” executions designed to break out of the expected COPD category language. These were presented as concept explorations, not final produced executions.
STELARA, Keep Moving Campaign Film
Produced :45 Brand Film
Presented Concept / Convention Transportation Activation
This concept turned the journey to and through DDW into part of the campaign. Instead of treating transportation, queues, and convention pathways as dead space, STELARA could own the movement between moments.
Ideas included branded rides, an express queue, a ski-lift-style convention experience, and motion-based digital touchpoints that made attendees feel like they were moving through the campaign world itself. It’s a simple idea with a lot of legs: every transition becomes another chance to reinforce forward motion.
All Aboard the Unstoppable Ride
Additional Decks/Presentations
Full decks available below, showing broader campaign thinking, pitch concepts, activation ideas, and creative extensions across healthcare and pharma.
Click through to view the work.
Alheimers
Awarness
Early detection, memory, and public engagement concepts
View Deck→
