Traditional
Work

Portfolio / Campaign

Award-winning, pre-AI campaigns for major brands—built under real client constraints, at real scale. Over a decade of strategic thinking turning difficult challenges into simple, durable ideas.

In collaboration with bengarret.com

01 Vicks 02 E*Trade 03 Pepto-Bismol 04 Peptocopter 05 Captain Morgan 06 Tri-Honda 07 Febreze 08 BMW 09 Assorted
01

VICKS

Imagine if Moms and Dads took sick days from being Moms and Dads? We like to think this campaign saved more than a few families.

TV :15 Spots
Dad — Agency Version :15
Mom — Agency Version :15
Headline Print Campaign — C4D + Photoshop (No AI)
Vicks — Naked Vicks — 50/50 Vicks — Barf
02

E*TRADE

Super Bowl XLIV — 3 Spots One Show Bronze Cannes Shortlist London Intl. Awards Gold

While 3 spots were featured in Super Bowl XLIV, only one prompted a lawsuit from Lindsay Lohan. The talking baby became one of the most recognized ad characters of the era.

TV Spots
Baby Girlfriend
Baby First Class
Baby Mobile
Baby Outtakes
Baby Tears
03

PEPTO‑BISMOL

Clio Silver Top 5 Most Branded YouTube Videos — All Time

Ever found yourself eating a cheeseburger while lost in the woods? The 5 Symptom Traveler campaign became one of the most-shared OTC pharmaceutical campaigns ever made.

TV Spots — 5 Symptom Traveler
Sage Squirrel
Aerial Enlightenment
Tummy Dancer
Dim Deal
Web Spots — Made on the cheap with stills
Web Spot 1
Web Spot 2
Sky Diver
04

PEPTO­COPTER!

The follow-up campaign to the squirrel—a tiny Peptocopter drops relief to sufferers of stomach distress wherever they may be. Spring/Summer and Fall/Winter executions.

Spots
Spring/Summer
Fall/Winter — Touchy Boss
Cheesy Balls
Quirky Turkey
Peptocopter — Key Art
05

CAPTAIN
MORGAN

"Got a Little Captain in You?" campaign and an online contest created a massive volume of content, reaching audiences who thought they were too cool for the brand.

TV Spots
Deer Naked
Grounded
Hottysey
City Sounds
Kick
07

FEBREZE

2× Gold Effie One Show Merit Pencil Creative Effectiveness Lion

Febreze's Breathe Happy campaign conducted experiments proving their odor-killing power—placing people in rooms filled with terrible odors and filming their honest reactions.

TV / Digital
Febreze Air Effects vs. The Goat
Febreze Bathroom
Febreze Couch — UK
3D Illustration — Zbrush + Cinema 4D + Photoshop (No AI)
Febreze — Nose Chair Febreze — Nose Rug
08

BMW

Print, digital, and radio for the BMW 3 Series. The Connected Drive feature reads your texts aloud—which led to a radio campaign that reimagined what you might not want your car to say.

Radio Spots — Connected Drive
Pharmacy
BMW 3 Series Radio
Male Power
BMW 3 Series Radio
Nigerian Prince
BMW 3 Series Radio
Print
BMW Print 1 BMW Print 2
09

ASSORTED

AdAge Cover Competition — Winner + Runner-Up
AdAge Cover — Winning AdAge Cover — Runner-Up AdAge Cover — Runner-Up 2
Hawaiian Tropic — Brand Repositioning
Hawaiian Tropic Print 1 Hawaiian Tropic Print 2 Hawaiian Tropic Print 3
World Baseball Classic — Ran in Japan
WBC — Ichiro WBC — Santana WBC — Jeter
Freelance & Design