ECOLINK
In a world where product labels mislead and transparency is rare, Ecolink cuts through the noise. Powered by AI and Blockchain, our app lets you snap a photo and instantly uncover the truth about a product’s sustainability and health impact—all in a clear, easy-to-understand format.
The Ecolink App
Different campaigns were launched to promote the beta release of the Ecolink app, which is currently ongoing. Each campaign targets different audiences across various platforms, testing both direct and creative approaches to engagement. All the content shown below was written and built typically within two working days.
In just one month, 40+ brands joined Ecolink to become Ecosapiens Verified—think of it as the Energy Star for sustainable brands. To celebrate, we launched a bold Times Square campaign, showcasing every product at the heart of the world’s most iconic stage.
The $MEGA Token
MEGA (Make Earth Great Again) borrows its name for virality—but the acronym will fade as adoption grows. Soon to be listed on Coinbase, MEGA is no meme; it's the backbone of our reward system. Earn it by using and sharing the app, verifying product claims, and adding data. MEGA isn’t just a token—it’s the currency of truth in consumerism.
TEASER TO $MEGA CAMPAIGN
CALL TO COMPLETE QUESTS TO EARN TOKENS PRE-LAUNCH
A few of the social posts
ADDITIONAL CONTENT
ACCOMPLICE
For the first full production from GK Studios (a design/art/fabrication company I started,) I was given a yellow balaclava, and from it, created a squad of criminals hell bent on stealing the Michelin star fast food.
Contemporizing the Hamburglar
I designed and hand-built 7 life-size figurative works, an animated menu, appropriated artworks, and 3D printed a 12-foot Roman-style relief, replacing the bacchanalia of grapes and wine with burgers, fries, and ice cream. It's criminally delicious.
AIR SUPPLIES
A series of experimental ad campaigns designed to test product virality. Each campaign ran with full media buys, dedicated websites, and real audience engagement—functioning as digital focus groups. The most successful product will officially launch in September.
The debut campaign, 'Softer Than,' showcased the ultimate in luxury—an ultra-luxe pair of slippers designed for pure comfort.
Total Production Time: 5 hours
Next up: 'Crème Yourself'—a playful, tongue-in-cheek campaign to introduce Air Supply’s premium body lotion in style.
Total Production Time: 12 hours
Finally, our ad for Air Supply’s Mousing Hand Soap—luxuriously soft, like washing with clouds.
Total Production Time: 8 hours.
VICKS
Imagine if Moms and Dads took sick days from being Moms and Dads? We like to think this campaign saved millions of children's lives.
Vicks TV :15
Headline Campaign
E*TRADE
While 3 spots were featured in the Super Bowl XLIV, only one prompted a lawsuit from Lindsey Lohan. All of it helped E*Trade receive millions of impressions and gain a lot of notoriety.
*3 spots in 2010 Superbowl, One Show Bronze, Shortlisted at Cannes, London International Awards Gold*
e*trade tv
THIS IS BABY MAIL. TYPE WHAT YOU WANT HIM TO SAY. AND HE SAYS IT.
Obviously this no longer works. But it was cool at the time.
PEPTO BISMOL
Ever found yourself eating a cheeseburger while lost in the woods? If you’re like us, and millions of other Americans, the answer is a resounding yes. Enter a squirrel and his nut-sized Pepto To-Go tabs to save our bellies from our own destruction.
*CLIO- SILVER, RIVAL IQ- 5 SYMPTOM TRAVELER LISTED IN TOP FIVE MOST BRANDED YOUTUBE VIDEOS OF ALL TIME*
pepto to-go tv spots
The videos below were all made with stills on the super cheap.
The man plummeting through the sky was actually a User Generated video in which we asked our fans to say where they wanted to see the squirrel next.
This was a digital campaign after the squirrel for Pepto-Bismol To-Go in which a tiny Pepto-copter drops relief no matter where you are.
LAYLIFE
A year ago I had the idea to make multi-use towels / spreads shaped like animals. Kinda obvious right? Well, nobody had done it. Fast forward to today and LayLife is now a budding company with a tiger, eagle and octopus in stock and more in the pipe.
LayLife, 100% cotton animals spreads, giving back to the animals who shaped them.
AVAILABLE ON:
LOOK BOOK
CLICK TO ENLARGE
SCROLL THROUGH OUR PITCH DECK!
Some branding / vendor events
CLICK TO follow
X-BITE
After years of development, lawyers, meetings and incredibly long group chats, three friends and I are finally ready to launch our own product - X-Bite - and share our invention with the world. An invention that is fully patented by the USPTO office BTW.
We produced our own in-house Indiegogo video, complete with a bear / scientist, all for under 2k.
HOW IT WORKS
First, a patented "X" tip applicator is pressed into the bite - a scientifically proven method that displaces and weakens the potency of the insect's saliva.
Simultaneously, a powerful antihistamine ointment is applied through the tip directly onto the bite, providing relief and speeding the healing process.
TRI-HONDA
This regional Tristate area campaign was created to showcase Honda's wide range of features. What better way to show such a range than by exploiting the Tristate's seemingly endless plethora of personalities?
tri-honda tv
This was an extra series of VO driven car feature ads.
FEBREEZE
Febreze's Breathe Happy campaign conducted a series of experiments to prove that their odor-killing technology can fool any nose. Adding to the lexicon of olefactory literature that noses, in fact, can't see.
*2 Gold Effie's, One Show Merit Pencil, Creative Effectiveness Lion*
febreze tv / digital
These were done in Zbrush, Cinema 4D and Photoshop. Is it a couch with the smelly cigarettes piled up in front of it, or a nose? The line reads: "When odors linger, Breathe Happy."
BMW
Radio for the BMW 3 Series. It's Connected Drive feature will read your texts aloud so you can stay focused on the road, no matter what they might say.
bmw radio
bmw digital / print
SIMPLY ORANGE
This was a purely digital campaign whose purpose was to bring the fresh taste of Simply Orange to New York. The solution was just that. We created Gotham To Grove. A barrage of cinegraphs, animations, banners and carousel ads in which orange groves overtook iconic NYC landmarks.
ASSORTED
This was the winning cover (and runner-up) of the AdAge cover competition.
This campaign was designed to move Hawaiian Tropic away from the risque brand it had been and transform it into an experiential beauty brand that could showcase their products in an artful way.
Click to enlarge
These ads for World Baseball Classic won the pitch and ran in Japan.
Various design work over the years for freelance jobs, etc.
