ECOLINK
In a world where product labels mislead and transparency is rare, Ecolink cuts through the noise. Powered by AI and Blockchain, our app lets you snap a photo and instantly uncover the truth about a product’s sustainability and health impact—all in a clear, easy-to-understand format.
The Ecolink App
Different campaigns were launched to promote the beta release of the Ecolink app, which is currently ongoing. Each campaign targets different audiences across various platforms, testing both direct and creative approaches to engagement. All the content shown below was written and built typically within two working days.
In just one month, 40+ brands joined Ecolink to become Ecosapiens Verified—think of it as the Energy Star for sustainable brands. To celebrate, we launched a bold Times Square campaign, showcasing every product at the heart of the world’s most iconic stage.
The $MEGA Token
MEGA (Make Earth Great Again) borrows its name for virality—but the acronym will fade as adoption grows. Soon to be listed on Coinbase, MEGA is no meme; it's the backbone of our reward system. Earn it by using and sharing the app, verifying product claims, and adding data. MEGA isn’t just a token—it’s the currency of truth in consumerism.
TEASER TO $MEGA CAMPAIGN
CALL TO COMPLETE QUESTS TO EARN TOKENS PRE-LAUNCH
A few of the social posts
ADDITIONAL CONTENT
ACCOMPLICE
For the first full production from GK Studios (a design/art/fabrication company I started,) I was given a yellow balaclava, and from it, created a squad of criminals hell bent on stealing the Michelin star fast food.
Contemporizing the Hamburglar
I designed and hand-built 7 life-size figurative works, an animated menu, appropriated artworks, and 3D printed a 12-foot Roman-style relief, replacing the bacchanalia of grapes and wine with burgers, fries, and ice cream. It's criminally delicious.
AIR SUPPLIES
A series of experimental ad campaigns designed to test product virality. Each campaign ran with full media buys, dedicated websites, and real audience engagement—functioning as digital focus groups. The most successful product will officially launch in September.
The debut campaign, 'Softer Than,' showcased the ultimate in luxury—an ultra-luxe pair of slippers designed for pure comfort.
Total Production Time: 5 hours
Next up: 'Crème Yourself'—a playful, tongue-in-cheek campaign to introduce Air Supply’s premium body lotion in style.
Total Production Time: 12 hours
Finally, our ad for Air Supply’s Mousing Hand Soap—luxuriously soft, like washing with clouds.
Total Production Time: 8 hours.
LAYLIFE
A year ago I had the idea to make multi-use towels / spreads shaped like animals. Kinda obvious right? Well, nobody had done it. Fast forward to today and LayLife is now a budding company with a tiger, eagle and octopus in stock and more in the pipe.
LayLife, 100% cotton animals spreads, giving back to the animals who shaped them.
AVAILABLE ON:
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SCROLL THROUGH OUR PITCH DECK!
Some branding / vendor events
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X-BITE
After years of development, legal back-and-forth, and more meetings than I care to admit, we finally launched X-Bite—a targeted itch-relief innovation built around a simple, effective applicator design.
Today, under its licensed name After Bite with X-Tech, the product is part of the AfterBite family at Adventure Ready Brands, makers of America’s most popular anti-itch solution. And within just two years, it became their #1 selling SKU.
Before signing the licensing deal, we were already gearing up for our own GTM.
Our first step was a scrappy, in-house Indiegogo video—featuring a bear-scientist, produced for under $2K—created long before the era of AI video. That early creative spirit helped define the playful, problem-solving tone that ultimately carried through to the licensed product you see today.
HOW IT WORKS
First, a patented "X" tip applicator is pressed into the bite - a scientifically proven method that displaces and weakens the potency of the insect's saliva.
Simultaneously, a powerful antihistamine ointment is applied through the tip directly onto the bite, providing relief and speeding the healing process.
